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Mycogen Seeds is determined and hard-working, just like its farmers. This national seed company’s relentless spirit was brought to life in a rebranding effort that targeted both internal and external audiences, invigorating the brand from the inside out. A bold, confident and gritty visual system was carried out in print and digital ads, a website, brand book, seed guide, stationery, direct mail and trade show graphics.
Designer and Art Director / Created at Bader Rutter