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Fish oil tastes gross. By using a land-based source of omega-3 oil, Nutriterra eliminates that unpleasant fishy flavor while offering the complete spectrum of nutritional benefits. The resulting positive consumer experience makes for happier and healthier customers, which is what this consumer-friendly branding expresses through logo, color, graphics, photography and voice. The visual system sets an approachable, fresh and exciting tone for the brand, and extends through various print and digital applications.
Designer and Art Director / Created at Bader Rutter